Super Tì - Tigotà

A multimedia campaign for Tigotà (the biggest health & beauty Italian retail chain) which evolves over the 12 months of 2016. Every month there is one “mission” related to a beauty or cleaning need. Key player: “Super Ti” who is able to transform even the most boring household chore into something special, funny and easy to solve.

CLIENT
Tigotà - health, beauty and cleaning products retail chain (similar to Superdrug)
 
CHALLENGE
Milk Adv Agency asked us to participate in the tender for its 2016 communication campaign for Tigotà. The key requirements were:
- create a lively concept which would evolve over the 12 months, through outdoor, print and web video campaigns
- keep both the visual and verbal presence of the Brand name central
- build on the previous year’s communication by maintaining an ironic and fun delivery
- point out the wide range of the product categories
-   ensure a broad target audience appeal
 
SOLUTION
We thought about the Superhero World as a positive and trendy topic to work with. Perfect for a multi-subject campaign, the Superhero World was reinterpreted in a funny yet relatable way: every month there was one “mission” related to a beauty or cleaning need. Key player: “Super Ti” who is able to transform even the most boring household chore into something special, funny and easy to solve.
 
RESULT
We won the tender and secured a one year contract between client and the adv agency
Super Tì - 12 soggetti campagna stampa, affissione e video web 2016
Creative concept & Art direction: Andrea Moretti - Creative concept & copywriter: Livia Rodà
 
Photo: Silvio Gioia // Stylist: Elisa sorrentino, Melissa Mary Harlow
Agency: MILK adv
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